Jennie’s Suanbo Visit Boosts Domestic Hot Spring Tourism

Interest in Suanbo Hot Springs has surged following the revelation that BLACKPINK member Jennie spent a relaxing vacation at the location. Chungju City reports a significant increase in tourist inquiries after fans discovered the K-pop star enjoyed a private bath at a premium hotel in the region.
What happened
Suanbo Hot Springs in North Chungcheong Province is emerging as a notable tourist destination after it was confirmed that Jennie visited the area. The Chungju City government announced that curiosity and requests for information from visitors have risen sharply since news of her stay became public. Jennie reportedly stayed at the Yuwonjae hotel, where she utilized a private open-air bath facility.
On the fourth of the month, Jennie shared several photographs on her social media platform, captioning them with the phrase, “the only two ways i know how to heal.” The images depicted her wearing a bikini and relaxing by the water in a natural setting under bright sunshine. Fans were drawn to the photos because they showed her enjoying a quiet, leisurely moment away from the busy city environment.
A key factor in the renewed attention is that the location was not a well-known international resort, but rather a domestic site in South Korea. This discovery has highlighted the appeal of local hot springs, which had previously received less attention compared to overseas travel options. The visit underscores the influence Jennie has on travel trends, as her choice of a local spot for personal relaxation has shifted focus toward domestic destinations.
What it means for travelers
Tourists are now actively seeking out hot-spring facilities in and around Suanbo. The surge in interest suggests that fans and other travelers are eager to experience the same locations where the celebrity enjoyed her downtime. The region is being re-evaluated as a viable and attractive option for those looking to unwind in nature without traveling abroad.
The increased visibility of Suanbo demonstrates how domestic destinations can gain significant traction through celebrity endorsement. Travelers interested in quiet, natural settings may find new options in this area, as the focus shifts from famous overseas resorts to local hot-spring towns.
Key details
- Jennie stayed at the premium hotel Yuwonjae and used a private open-air bath.
- She posted photos on social media on the 4th with the caption “the only two ways i know how to heal.”
- Chungju City confirmed that tourist inquiries for Suanbo Hot Springs have increased.
- The location is in Suanbo, Chungju, North Chungcheong Province, South Korea.





