Kronplatz Ski Resort Rebranding Sparks Ladin Backlash

The South Tyrolean ski resort Kronplatz introduced a new tourism brand identity on October 23, 2026, dropping its historic Ladin name Plan de Corones from the logo in favor of Kronplatz Dolomites, as skiinformatie.nl reported. Resort Adopts Kronplatz Dolomites The revised logo debuted at the LUMEN Museum on the Kronplatz peak. Tourism organizers aim to ... Read more